Powering Growth: Luminate Wholesale’s Bold Brand Journey

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Background

When Luminate Wholesale emerged as a new force in the UK telecoms market, it wasn’t just another startup, it was a business with big ambition and serious momentum. Backed by experience and a strong vision for a partner-first, platform-agnostic future, the team needed a marketing partner who could match their pace and help bring that story to life.

The Challenge

Luminate was entering a crowded market dominated by legacy providers, with a unique approach that combined agility, technical capability, and a focus on enabling resellers. They were looking for a marketing partner who could match their pace and ambition: someone to help articulate their brand vision, build credibility fast, and support a confident market entry.

From brand development to strategic planning, website development, content marketing, lead generation, automation, and ongoing support, we’ve worked hand-in-hand with the Luminate team through every stage of their growth journey. 

The Results

Within the first six months of launch, Luminate onboarded multiple partners, grew brand visibility across the channel, and began winning deals against much more established players.

As part of a 12-month goal to increase traffic by 30%, we delivered a new website and achieved a 122.52% increase in direct traffic and a 47.1% uplift in organic search traffic.

“Balloon absolutely nailed it. They moved fast, got the tone right, and gave us a brand that felt sharp, credible, and authentic to who we are. Their work didn’t just look good — it helped us grow.”

Jonathan Walker, Founder and Managing Director, Luminate Wholesale

Since the initial launch, Luminate Wholesale has continued to scale at pace — now forming the foundation of Access4’s UK expansion. The clarity and credibility established with Balloon provided a strong springboard, allowing the business to focus on partner acquisition, product expansion, and strategic integration.

At Balloon Marketing, we don’t just build campaigns, we build momentum. From strategy to storytelling, we help businesses rise with clarity, confidence, and commercial focus.