Senior Marketing Leadership, On Your Terms

Fractional CMO Services

Board-level marketing leadership without the full-time salary. Get a senior marketing director embedded in your business, driving strategy, managing execution, and delivering measurable growth.

Whether you need someone to own your marketing strategy, manage your agencies, or sit alongside your leadership team and drive commercial growth, Beth brings over 20 years of blue-chip experience directly to your business. No layers. No juniors. Just a Chartered Marketer and Connectd fractional executive working as part of your senior team.

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CIM accredited

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Cyber Essentials certified

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Connectd Member

What Is a Fractional CMO?

A Marketing Director Without the Full-Time Cost

A fractional CMO is a senior marketing leader who works with your business on a flexible, part-time basis.

You get the strategic thinking, commercial experience, and leadership of a Marketing Director, without the six-figure salary, benefits package, and long-term commitment of a permanent hire.

Beth Beggs works as your embedded marketing leader. She sits alongside your senior team, owns your marketing strategy, manages your agencies and suppliers, and is accountable for results. This is not consulting from the sidelines. It is hands-on, strategic leadership applied directly to your business.

Beth is also a member of Connectd, the UK’s leading platform for fractional executives and board advisors, providing fractional CMO and marketing director services to businesses that need senior strategic marketing leadership without a full-time hire.

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Beth and Balloon Marketing Logo

What is the difference between a fractional CMO and a marketing agency?

An agency executes deliverables based on a brief you give them. A fractional CMO writes the brief, chooses the right agencies, manages their output, and holds them accountable for results.

Beth does both.

What’s Included

What Your Fractional CMO Delivers

Everything a full-time Marketing Director would do, delivered flexibly around your business needs.

Marketing strategy

Annual and quarterly marketing plans built around your commercial objectives. Clear priorities, measurable targets, and a roadmap your whole team can follow.

Board & Leadership

Attend board meetings, present marketing performance, and contribute to commercial decisions. Marketing has a seat at the table, led by someone with 20+ years of experience.

Agency Management

Brief, manage, and hold your agencies accountable. Whether it is SEO, PPC, PR, or creative, Beth ensures every supplier is coordinated, delivering, and earning their retainer.

Budget & ROI

Own the marketing budget, allocate spend across channels, track return on investment, and make data-driven decisions about where to invest and where to cut.

Brand & Positioning

Define and protect your brand positioning, messaging, and tone of voice. Ensure everything that goes out reflects the calibre of your business and resonates with your audience.

Reporting & KPIs

Monthly performance reporting tied to commercial outcomes. Pipeline generated, cost per lead, customer acquisition cost, and marketing-attributed revenue. Not vanity metrics.

The Right Fit for Your Business

Fractional CMO vs Marketing Agency

Traditional

Marketing Agency

Executes specific deliverables based on a brief you provide.

  • You manage the relationship
  • Rotating team members
  • Scope-based pricing
  • You own the strategy
  • Multiple accounts per manage

Strategic Partner

Fractional CMO

Owns your entire marketing function & is accountable for commercial outcomes.

  • Beth manages everything for you
  • One dedicated senior strategist
  • Flexible engagement model
  • Strategy built and owned for you
  • Your business is the priority

With Beth, you get both. Senior strategic leadership and hands-on execution from the same person.

How It Works

Getting Started Is Simple

1

Discovery Call

A free, no-obligation conversation about your business, your challenges, and what you need from a marketing leader. No pitch, just an honest discussion about whether fractional CMO is the right fit.

2

Marketing Audit

Beth reviews your current marketing activity, brand positioning, competitive landscape, and commercial goals. You receive a clear assessment of where you are and where the opportunities sit.

3

Embedded Leadership

Beth integrates into your senior team on a flexible basis. Strategy is built, agencies are briefed, campaigns are launched, and results are tracked and reported monthly.

Is a Fractional CMO Right for You?

Who Is A Fractional CMO For?

A fractional CMO is the right move if any of these sound familiar.

You need senior marketing leadership but cannot justify a full-time hire

You are spending on agencies but nobody is joining the dots

Marketing feels busy but is not delivering commercial results

You are scaling and need marketing to keep pace with growth

You are launching a new product, entering a new market, or repositioning your brand

You want marketing to have a seat at the board table

You have tried agencies and been let down by junior teams and generic strategies

You need someone who can build and execute, not just advise

Why Beth

20+ Years of Blue-Chip Experience. Working Directly for You.

Before founding Balloon Marketing, Beth spent over two decades delivering marketing for some of the UK’s biggest organisations. Blue-chip brands with complex markets, large teams, and high expectations.

As your fractional CMO, you get that same level of strategic expertise applied directly to your business. No layers of account management. No juniors learning on your budget. The senior strategist is the person doing the work.

CIM accredited. Cyber Essentials certified. 5-star Google rated. Connectd fractional executive. And still the person who picks up the phone.

Beth Beggs

Frequently Asked Questions

A fractional CMO is a senior marketing leader who works with your business on a part-time, flexible basis. They provide the same strategic leadership as a full-time Marketing Director or Chief Marketing Officer, but without the full-time salary, benefits, and long-term commitment. Beth works as an embedded member of your senior team, owning your marketing strategy and managing execution.

A consultant typically advises and recommends. A fractional CMO leads and delivers. Beth does not hand you a strategy document and walk away. She builds the strategy, briefs your agencies, manages the execution, tracks the results, and reports to your board. She is accountable for outcomes, not just advice.

This is completely flexible and depends on your needs. Some clients need one to two days per month for strategic oversight. Others need two to three days per week for hands-on leadership. Beth will recommend the right level of engagement based on your goals, your team, and your current marketing maturity.

Absolutely. That is often the ideal setup. Beth works alongside your internal team and existing agencies, providing the senior leadership layer that ensures everyone is aligned, accountable, and working towards the same commercial objectives. She can also help recruit, brief, and manage new agencies if needed.

Fractional CMO services are ideal for businesses that have outgrown DIY marketing but are not yet ready for, or do not need, a full-time marketing director. This typically includes businesses turning over from several hundred thousand to several million pounds, though the model works for any business that needs senior marketing leadership on a flexible basis.

Connectd is the UK’s leading platform for fractional executives and board advisors. It connects experienced senior leaders with businesses that need high-calibre expertise on a flexible basis. Beth is an accredited member of the Connectd network, which provides CPD-certified training and a vetted community of fractional professionals.